Media >> Advertising

Year in review: The Microhoo saga

year in review With no Microsoft deal, the beleaguered Yahoo slams the door on a dramatic 2008 and throws away the key.

December 17, 2008, 4:00 AM PST

Leftover ad space? Exchanges handle the remnants

Because of usually lower fees, buying off exchanges tends to be cheaper--though more labor-intensive--than through networks.

July 28, 2008, 10:51 AM PDT

Lending companies reduce online advertising

After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.

February 27, 2008, 4:00 AM PST

Doing a number on Web site traffic

Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.

February 20, 2008, 12:58 PM PST

GoFish out to hook youth marketers

The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.

February 18, 2008, 3:36 PM PST

PBS Kids makes play for 3-year-olds online

Web site lets children play animated games with characters like Curious George and learn basic skills in reading and problem solving.

February 15, 2008, 2:00 PM PST

Year in review: Google gets even more ambitious

The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.

December 28, 2007, 4:00 AM PST

FTC allows Google-DoubleClick merger to proceed

update In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.

December 20, 2007, 7:24 AM PST

Widgets are the new ad kid on the block

Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.

December 19, 2007, 4:00 AM PST